I didn’t set out to build a fashion brand. I just wanted to build something that mattered — something that my boys could be proud of. Something I’ve wished existed for a long time.
Millsy & Kin was born at my kitchen table. In between school runs and kids’ birthday parties, full-time work and paying the bills. Between hope and sheer bloody-mindedness.
I’ve put everything into this — time, money, and more than a few sleepless nights. Not just from the anxiety of wanting it to work, but also those late hours sat alone in a quiet house building the site, tweaking designs, planning a future that still feels like a gamble.
I’ve had to personally fund it all. Fight through declined loan apps, credit knocks, and that stomach-turning moment where you’re staring at a zero in the business account while Facebook charges you another £50 for an ad no one clicked. It hurts.
But I believe in it. Because this isn’t about chasing trends or flogging fast fashion.
This is about going to war with throwaway culture.
I’m tired of seeing £5 tees on Temu, fake logos on Shein, and fans getting mugged off by sellers who care more about clicks than quality.
Millsy & Kin is for people who want more than cheap. It’s for people who want real.
Stuff that lasts. Stuff that tells a story. Stuff you wear with pride.
And if you want to know why Millsy & Kin exists — the full story, the real one — I’ve written it all down here:
Thanks for being here. You’re early. That means something.
