Sing it Loud.
Wear it Proud.
Today.

"It's up to us to make the best of all the things that come our way"

The Masterplan Collection

OUR LAUNCH COLLECTION. PREMIUM PIECES. ICONIC TIMING. CRAFTED AS A TRIBUTE TO THE BAND THAT SHAPED OUR GENERATION, WITH EVERY ITEM INSPIRED BY THE COMEBACK WE NEVER STOPPED HOPING FOR. HIGH IN QUALITY AND BUILT TO LAST — BUT ONLY AVAILABLE FOR A LIMITED TIME. THIS COLLECTION FADES THE SECOND THEY HIT THE STAGE AT PRINCIPALITY STADIUM, CARDIFF. 4TH JULY 2025.

    Filter

      This wasn't just a launch.
      This was The Masterplan coming together.
      This was you becoming one of The Kin.

      A debut collection built for the grafters, the dreamers, The Kin — and anyone who ever pressed play on something that felt bigger than themselves.

      Slip inside the eye of your mind, you’ll find:
      The For Kin: Tee
      The For Kin: Bucket
      The For Kin: Print
      – And an ever growing display of other premium items enabling you to Build Your Mixtape – a bundle that lets you be yourself, you can’t be no one else.

      Inspired by the past. Made for right now.
      This is history. Stitched and framed.
      Sally waited. You shouldn’t.

      We believe in mixtapes. Not playlists.
      Step out of the algorithm society and join us.
      Welcome to The Kin.

      7 products